Community Communication
Law 162/2023 on Social Communication recognizes the community sphere as the space, both physical and digital, where individuals and groups interact and share interests, attitudes, knowledge, customs, emotions, needs, and traditions as a collective. Within this sphere, state bodies, agencies, and entities, mass and social organizations, media outlets, and other economic and social actors may coexist.
Acknowledging this sphere and articulating it with the media and organizational domains is essential for achieving a strategic and integrated management of Cuba’s Social Communication System. It places sustainable human development and people at the center of communicative practices and processes, promotes transformation aimed at social progress, and grounds its management in shared interests.
Acknowledging this sphere and articulating it with the media and organizational domains is essential for achieving a strategic and integrated management of Cuba’s Social Communication System. It places sustainable human development and people at the center of communicative practices and processes, promotes transformation aimed at social progress, and grounds its management in shared interests.
It is characterized, in both physical and digital public spaces, by the active participation of individuals in communicative practices and their capacity to drive transformation toward sustainable human development.
Community communication is based on popular participation and the involvement of multiple actors in realizing collective aspirations and identifying and implementing solutions to their needs and challenges.
At the local level, it encompasses the management of communication processes by individuals, state bodies and agencies, mass and social organizations, media outlets, and socio-economic, artistic, literary, and socio-cultural projects, along with other actors coexisting within the community.
It strengthens dialogue among all stakeholders and encourages transformative action; contributes to municipal autonomy; reinforces identity, values, local history, traditions, symbols, and the community’s cultural heritage; supports the leadership of the Delegate; and promotes transparency and popular oversight.
As a process, it is rooted in the interests of the population, their social relationships, and the strategic priorities of the territory as developed by the Municipal Assembly of People’s Power, the Administration Council, and the local councils.