Advertising and Sponsorship

Law 162/2023 “On Social Communication” recognizes the practice of advertising and sponsorship across all formats, physical or digital, as part of the country’s social communication system.

Advertising is a form of communicative production with commercial purposes, carried out by the various legally recognized economic actors in the country as part of their marketing plans.

It respects the historical and cultural identity of the Cuban people, safeguards the values of socialist society, promotes inclusion, and supports both national interests and those of the diverse economic actors.

Advertising management contributes to the development of the economy and society, and pursues the following objectives:

• Guide consumer behavior and foster a culture of responsible consumption
• Enhance awareness and public image of products, services, brands, cultural assets, and tourist destinations
• Enable the promotion of national products and services for export
• Provide truthful data and information about the properties and advantages of a product or service, commercial brands, and other distinctive signs.

Sponsorship is a reciprocal relationship in which the sponsored party receives financial support, goods, or services from an individual or organization, and in return, the sponsor gains visibility and dissemination of their name, brand, product, or service.

Decree 102/2024, Regulations for the Practice of Advertising and Sponsorship, establishes the provisions that complement those endorsed in the Social Communication Law regarding the advertising and sponsorship of Cuban and foreign brands, products, and services in the national market.

Mission of the General Directorate of Advertising and Sponsorship

Our General Directorate is responsible for guiding and overseeing the practice of advertising and sponsorship of Cuban and foreign brands, products, and services within the country.

You may access the application form at the following link:

Solicitud para la creación de una agencia publicitaria

– Aprobación No. 018/96 Tarifario para los servicios de inscripción y revalidación anual de las publicaciones seriadas. Ministerio de Cultura.

– Resolución 81/1997. Registro Nacional de Publicaciones Seriadas. Reglamento. Ministerio de Cultura.

– Resolución 56/1999. Sobre la inserción de publicaciones seriadas en internet. Ministerio de Cultura.

– Resolución Ministerial 177/1997. Normas y principios para formar y fijar los precios de las publicaciones seriadas. Procedimientos para la oficialización de precios mayoristas y minoristas. Ministerio de Finanzas y Precios.

-Resolución Ministerial 4/2001.Normas para formar y fijar precios en MLC de las publicaciones seriadas cubanas que se venden en el territorio nacional. Ministerio de Finanzas y Precios.

– Resolución 72/2009. Registro Nacional de Sitios Web. Ministerio de Cultura.

– Resolución 73/2009. Reglamento. Registro Nacional de Sitios Web. Ministerio de Cultura.

– Ley 162/23 de Comunicación Social

– Decreto Ley 101/24 Reglamento para la implementación de la Ley

– Decreto Ley 102/24 Reglamento de Publicidad y Patrocinio

Para solicitar comenzar el proceso para inscribir una publicación seriada o un sitio web, es necesario completar el siguiente formulario y enviarlo a la dirección de correo que aparece a continuación: correo

La Dirección de Publicaciones Seriadas y Sitios Web evaluará las solicitudes recibidas y contactará con el solicitante.