1- What is crisis communication?
– It consists of managing a set of communication processes and actions aimed at preventing, addressing, and mitigating the effects of situations that threaten the normal functioning of activities, organizations, sectors, territories, or countries, and that may jeopardize their present and future operations.
2- Who is responsible for managing it?
– State bodies, agencies, and entities, mass and social organizations, and key media outlets manage crisis communication truthfully, objectivity, and promptly, based on a plan designed according to their specific characteristics.
– The corresponding governing body is responsible for approving and implementing this plan in coordination with the relevant authorities.
3- What characteristics should a crisis communication management plan have?
– It should have a preventive approach that defines potential risks and possible audiences, as well as the messages to be produced for each audience. It should also define the available human, material, and financial resources, communication actions, media channels and supports to be used, training and education, impact assessment, and a comprehensive post-crisis evaluation.
– The crisis communication plan is periodically studied, checked, tested, and updated; the cost of implementation is defined in the budget to ensure this.
4- Who is primarily responsible for directing the implementation of the crisis communication management plan?
– The organization's senior management is primarily responsible, with the participation of social communication professionals and those responsible for addressing identified potential risks.
– Social communication management in exceptional and disaster situations is carried out in accordance with special legislation.