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Frequently Asked Questions about Management of Social Communication at Community Level

1- What are the characteristics of social communication in the community?

-Both in physical and digital public spaces, it is distinguished by the leading performance of people in communicative practices and processes, and the ability to promote transformation in terms of sustainable human development based on common interests.

-It is based on popular participation and multiple actors in the realization of aspirations of the community, as well as in the identification and implementation of alternative solutions to their demands and problems.

2- What distinguishes community communication in the local space?

- It covers the management of communication processes by people, bodies, agencies and entities of the State, mass and social organizations, other associative forms, media organizations, socio-economic, artistic, literary and socio-cultural projects, and other economic and social actors that coexist in the community.

3- What are the benefits of community communication at the local level?

  • It consolidates dialog among all actors and stimulates their transformative action with an integral vision;
    It contributes to strengthening the autonomy of the municipality, in accordance with the provisions of the Constitution and the laws;
  • It strengthens the identity, values, local history, traditions, symbols, and cultural heritage of the community from an emancipatory and decolonizing perspective;
    It reinforces the leadership of the delegate to the Municipal Assembly of People's Power and its role in community communication;
    It fosters the interrelation of the different actors in the exercise of government; and
  • It promotes transparency and popular control of government management and the different economic actors.

4- How to effectively manage communication in communities?

-The articulation of the local organs of the People's Power, the mass and social organizations, the main media that prioritize in their content the life in the community and the people and groups, among them those that stand out for their activity in the environment.

5- What are the fundamental elements that should prevail in communication processes at the community level?

- The interests of the population, their social relations and the strategic priorities of the territory constitute the essence of the processes of social communication at the community level developed by the Municipal Assembly of People's Power, the Council of Administration and the Popular Councils.

- Links should be established aimed at enhancing one's own capacities and encouraging the initiative and broad participation of the population in the integral development of the cities, towns, neighborhoods, towns, and rural areas that make up the municipality.

6- What processes and actions of social communication in the physical and digital public spaces should be carried out by the Municipal Assembly of People's Power, the Council of Administration, and the Popular Councils to favor the permanent dialog with the population and their participation in the management of government?

  • The development of communication practices that stimulate the material and spiritual transformation of the community;
  • The active role of the population in the management of community communication processes;
  • The promotion of people’s skills and abilities to elaborate, share, and interpret contents about the life of the community, starting from the integration of the diverse actors;
  • The responsible use of information and communication technologies for the exchange of ideas, opinions, meanings and meanings for the benefit of the community and its interests;
  • The education for the communication of the population with a critical sense that stimulates its action in the transformation of the local environment;
  • The creation, operation, control, and evaluation of the communication channels required to ensure timely information to the population on the decisions of general interest adopted by the organs of People's Power;
  • The information related to the procedures to be carried out and the services that are available to the population, as well as the clarification of their doubts or opinions by the administrative directorates located in the territory;
  • The attention to and analysis of the population's proposals for local development projects and encouragement of their participation in their conception, implementation, and evaluation;
  • The public knowledge of the data and information about the main development programs of the locality and society in general, in accordance with the established regulations;
  • The organization of consultations on important economic and social issues for the design and implementation of their development strategies;
  • The exchange with the population on the state of management and the solutions to the proposals presented in meetings of accountability and dispatches of the delegates to the Municipal Assembly of People's Power;
  • The socialization of the results of the actions of control and control of the permanent work commissions and their follow-up;
  • The link of the population with the main media existing in the territory; and
  • The data and information related to the projection, approval, and use of the municipal budget.

7- How important are social communication actions related to local development strategies and projects?

-They contribute to strengthening their identity and cultural diversity, articulate efforts of the actors involved, motivate the population, and stimulate their participation, critical thinking, and sense of belonging.