{"id":7218,"date":"2025-05-16T12:38:00","date_gmt":"2025-05-16T12:38:00","guid":{"rendered":"https:\/\/www.ics.gob.cu\/?post_type=consultoria_en_cs&#038;p=7218"},"modified":"2025-11-27T20:54:42","modified_gmt":"2025-11-27T20:54:42","slug":"empresa-filial-consultoria-e-investigacion-social-cis","status":"publish","type":"consultoria_en_cs","link":"https:\/\/www.ics.gob.cu\/en\/consultoria_en_cs\/empresa-filial-consultoria-e-investigacion-social-cis\/","title":{"rendered":"Affiliate Company for Social Consultancy and Research (CIS, for its Spanish acronym)"},"content":{"rendered":"<p>1. Communication Diagnosis.<\/p>\n\n\n\n<p>a. Analysis of the internal and external communication situations, including the insertion and impact of advertising and sponsorship for organizations that use them.<\/p>\n\n\n\n<p>b. Research into how the organization's trademark and visual identity are perceived by its target audiences and by society as a whole.<\/p>\n\n\n\n<p>2. Concept development, design, and assessment of communication guides, strategies, and action plans.<\/p>\n\n\n\n<p>a. Development of organizational communication manuals.<\/p>\n\n\n\n<p>b. Development of communication strategies and plans.<\/p>\n\n\n\n<p>c. Formulation of Crisis Communication Guidelines and Plans.<\/p>\n\n\n\n<p>d. Development of Digital Communication Manual and online strategies.<\/p>\n\n\n\n<p>e. Development of Protocol or Welcome Manuals.<\/p>\n\n\n\n<p>f. Formulation of Corporate Social Responsibility Guidelines and Strategies.<\/p>","protected":false},"featured_media":7219,"template":"","class_list":["post-7218","consultoria_en_cs","type-consultoria_en_cs","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ics.gob.cu\/en\/wp-json\/wp\/v2\/consultoria_en_cs\/7218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ics.gob.cu\/en\/wp-json\/wp\/v2\/consultoria_en_cs"}],"about":[{"href":"https:\/\/www.ics.gob.cu\/en\/wp-json\/wp\/v2\/types\/consultoria_en_cs"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ics.gob.cu\/en\/wp-json\/wp\/v2\/media\/7219"}],"wp:attachment":[{"href":"https:\/\/www.ics.gob.cu\/en\/wp-json\/wp\/v2\/media?parent=7218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}