{"id":6072,"date":"2024-10-05T19:23:25","date_gmt":"2024-10-05T19:23:25","guid":{"rendered":"https:\/\/www.ics.gob.cu\/?post_type=faq&#038;p=6072"},"modified":"2024-10-05T19:28:07","modified_gmt":"2024-10-05T19:28:07","slug":"preguntas-y-respuestas-sobre-la-comunicacion-de-crisis-segun-la-ley-162-de-comunicacion-social","status":"publish","type":"faq","link":"https:\/\/www.ics.gob.cu\/en\/faq\/preguntas-y-respuestas-sobre-la-comunicacion-de-crisis-segun-la-ley-162-de-comunicacion-social\/","title":{"rendered":"Frequently Asked Questions about Crisis Communication According to Law 162 \u201cOn Social Communication\u201d"},"content":{"rendered":"<p><strong>1- What is crisis communication?<\/strong><\/p>\n\n\n\n<p>\u2013 It consists of managing a set of communication processes and actions aimed at preventing, addressing, and mitigating the effects of situations that threaten the normal functioning of activities, organizations, sectors, territories, or countries, and that may jeopardize their present and future operations.<\/p>\n\n\n\n<p><strong>2- Who is responsible for managing it?<\/strong><\/p>\n\n\n\n<p>\u2013 State bodies, agencies, and entities, mass and social organizations, and key media outlets manage crisis communication truthfully, objectivity, and promptly, based on a plan designed according to their specific characteristics.<\/p>\n\n\n\n<p>\u2013 The corresponding governing body is responsible for approving and implementing this plan in coordination with the relevant authorities.<\/p>\n\n\n\n<p><strong>3- What characteristics should a crisis communication management plan have?<\/strong><\/p>\n\n\n\n<p>\u2013 It should have a preventive approach that defines potential risks and possible audiences, as well as the messages to be produced for each audience. It should also define the available human, material, and financial resources, communication actions, media channels and supports to be used, training and education, impact assessment, and a comprehensive post-crisis evaluation.<\/p>\n\n\n\n<p>\u2013 The crisis communication plan is periodically studied, checked, tested, and updated; the cost of implementation is defined in the budget to ensure this.<\/p>\n\n\n\n<p><strong>4- Who is primarily responsible for directing the implementation of the crisis communication management plan?<\/strong><\/p>\n\n\n\n<p>\u2013 The organization's senior management is primarily responsible, with the participation of social communication professionals and those responsible for addressing identified potential risks.<\/p>\n\n\n\n<p>\u2013 Social communication management in exceptional and disaster situations is carried out in accordance with special legislation.<\/p>","protected":false},"featured_media":6073,"template":"","class_list":["post-6072","faq","type-faq","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ics.gob.cu\/en\/wp-json\/wp\/v2\/faq\/6072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ics.gob.cu\/en\/wp-json\/wp\/v2\/faq"}],"about":[{"href":"https:\/\/www.ics.gob.cu\/en\/wp-json\/wp\/v2\/types\/faq"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ics.gob.cu\/en\/wp-json\/wp\/v2\/media\/6073"}],"wp:attachment":[{"href":"https:\/\/www.ics.gob.cu\/en\/wp-json\/wp\/v2\/media?parent=6072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}